{"id":1297,"date":"2012-10-10T10:56:24","date_gmt":"2012-10-10T09:56:24","guid":{"rendered":"http:\/\/www.verdi22.com\/?p=1297"},"modified":"2012-10-10T10:56:24","modified_gmt":"2012-10-10T09:56:24","slug":"chi-legge-i-giornali-on-line","status":"publish","type":"post","link":"https:\/\/www.verdi22.com\/it\/2012\/10\/10\/chi-legge-i-giornali-on-line\/","title":{"rendered":"Chi legge i giornali on-line?"},"content":{"rendered":"<p><a href=\"http:\/\/verdi22.com\/wp-content\/uploads\/2012\/10\/dati-audiweb-testate-on-line-giornali.png\"><img decoding=\"async\" class=\"lazyload alignnone size-full wp-image-1298\" title=\"dati audiweb testate on-line-giornali\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27693%27%20height%3D%271281%27%20viewBox%3D%270%200%20693%201281%27%3E%3Crect%20width%3D%27693%27%20height%3D%271281%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"http:\/\/verdi22.com\/wp-content\/uploads\/2012\/10\/dati-audiweb-testate-on-line-giornali.png\" alt=\"dati audiweb testate on-line-giornali\" width=\"693\" height=\"1281\" \/><\/a><\/p>\n<p><strong>Dati Audiweb gennaio-luglio 2012 Relativo alle maggiori testate giornalistiche<\/strong><\/p>\n<p>Da tempo le testate giornalistiche di tutto il mondo sperimentano nuove formule vendita vendita di notizie on-line. Cosa pu\u00f3 spingere un utente a pagare un abbonamento?<\/p>\n<p><!--more-->Nessuno per il momento ha trovato la quadratura del cerchio, sembra davvero che tutto si muova attraverso aggregatori e motori di ricerca. Nessun investitore \u00e9 disposto a pagare le stesse cifre per la pubblicit\u00e1 sul web, spesso proposte con formule antiquate (banners, sfondi&#8230;) lasciando alle testate tutta la sfida della ricerca degli abbonati.<\/p>\n<p>Nell&#8217;infografica si vedono chiaramente le differenti strategie. Portali onnicomprensivi per Repubblica e Corriere, per aggregare quanti lettori possibili. Taglio pi\u00f9 mirato per le altre redazioni come La Stampa e il Giornale.<\/p>\n<p>Fatto sta che per il momento senza carta stampata non si acquisisce autorevolezza (vedi Fatto e Pubblico) e per il momento gli esperimenti solo on-line come Il Post o Linkiesta non sono riusciti ad affermarsi nel grande pubblico. Siamo curiosi per vedere le novit\u00e1 portate dall&#8217;Huffington Post diretto da Lucia Annunziata<\/p>\n<p>Rimane il problema del rilevamento dati, talmente impreciso che Audiweb mette le mani avanti su possibili bachi. Come tenere conto della diffusione tramite social network e aggregatori?<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dati Audiweb gennaio-luglio 2012 Relativo alle maggiori testate giornalistiche Da  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":1298,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-1297","post","type-post","status-publish","format-link","has-post-thumbnail","hentry","category-news","post_format-post-format-link"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v24.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chi legge i giornali on-line? - Studio Verdi22<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.verdi22.com\/it\/2012\/10\/10\/chi-legge-i-giornali-on-line\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chi legge i giornali on-line?\" \/>\n<meta property=\"og:description\" content=\"Dati Audiweb gennaio-luglio 2012 Relativo alle maggiori testate giornalistiche Da [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.verdi22.com\/it\/2012\/10\/10\/chi-legge-i-giornali-on-line\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio Verdi22\" \/>\n<meta property=\"article:published_time\" content=\"2012-10-10T09:56:24+00:00\" \/>\n<meta name=\"author\" content=\"emanuele\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"emanuele\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.verdi22.com\/it\/2012\/10\/10\/chi-legge-i-giornali-on-line\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.verdi22.com\/it\/2012\/10\/10\/chi-legge-i-giornali-on-line\/\"},\"author\":{\"name\":\"emanuele\",\"@id\":\"https:\/\/www.verdi22.com\/it\/#\/schema\/person\/cf0138b90f95f729a461f65e097b2e08\"},\"headline\":\"Chi legge i giornali on-line?\",\"datePublished\":\"2012-10-10T09:56:24+00:00\",\"dateModified\":\"2012-10-10T09:56:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.verdi22.com\/it\/2012\/10\/10\/chi-legge-i-giornali-on-line\/\"},\"wordCount\":203,\"publisher\":{\"@id\":\"https:\/\/www.verdi22.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.verdi22.com\/it\/2012\/10\/10\/chi-legge-i-giornali-on-line\/#primaryimage\"},\"thumbnailUrl\":\"\",\"articleSection\":[\"News\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.verdi22.com\/it\/2012\/10\/10\/chi-legge-i-giornali-on-line\/\",\"url\":\"https:\/\/www.verdi22.com\/it\/2012\/10\/10\/chi-legge-i-giornali-on-line\/\",\"name\":\"Chi legge i giornali on-line? 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