{"id":7184,"date":"2015-05-22T14:54:09","date_gmt":"2015-05-22T12:54:09","guid":{"rendered":"https:\/\/www.v22media.com\/?p=7184"},"modified":"2024-05-03T09:24:36","modified_gmt":"2024-05-03T07:24:36","slug":"tipica-valle-del-santerno","status":"publish","type":"post","link":"https:\/\/www.verdi22.com\/it\/2015\/05\/22\/tipica-valle-del-santerno\/","title":{"rendered":"Tipica – Valle del Santerno"},"content":{"rendered":"

L\u2019evento Tipica <\/b>da anni raggruppa le varie sagre della Valle del Santerno, riunendo in particolare le localit\u00e0 di Codrignano, Casalfiumanese, Borgo Tossignano, Tossignano, Fontanelice e Castel del Rio. Un\u2019occasione per valorizzare i sapori e i prodotti tipici del territorio.<\/p>\n

Per Tipica ci siamo occupati di studiare una proposta che rivalutasse l\u2019evento, vincendo l\u2019appalto per l\u2019intera strategia di comunicazione. Abbiamo presentato un rinnovo radicale del brand<\/b> e dell\u2019immagine di Tipica, attenti per\u00f2 a non rompere i legami col passato: Tipica infatti \u00e8 una sagra dalla forte identit\u00e0, che si pone come una tradizione consolidata. Il nome<\/b> \u2013 troppo generico e dunque problematico nelle indicizzazioni web \u2013 \u00e8 stato cos\u00ec affiancato alla dicitura Valle del Santerno<\/i>.<\/p>\n

Abbiamo poi provveduto a un restyling del logo<\/b>: una versione nuova e graficamente accattivante, ma che richiami alla memoria quello precedente. La progettazione del logo, abbinata a un attento studio delle font<\/b> da impiegare e alla scelta dei colori<\/b> per le grafiche, si \u00e8 concretizzata in una brochure<\/b> che riassume chiaramente le linee guida del brand<\/b>, al fine di facilitarne il reimpiego nelle varie sedi.<\/p>\n

Ci siamo anche occupati di realizzare il logo<\/b> e la linea specifica per il tema dell\u2019anno<\/b>, affiancando Tipica nel coordinamento con le istituzioni. Abbiamo progettato un piano di diffusione pubblicitaria che ha previsto l\u2019impiego di numerosi canali di comunicazione, come i social network<\/b>. A livello grafico abbiamo realizzato un pieghevole<\/b> che espone gli eventi e una linea di layout per l\u2019advertising<\/b>.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019evento Tipica da anni raggruppa le varie sagre della Valle […]<\/p>\n","protected":false},"author":6,"featured_media":7186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[117],"tags":[],"class_list":["post-7184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio"],"acf":[],"yoast_head":"\nTipica - Valle del Santerno - Studio Verdi22<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.verdi22.com\/it\/2015\/05\/22\/tipica-valle-del-santerno\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tipica - 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