{"id":7271,"date":"2015-05-22T13:30:38","date_gmt":"2015-05-22T11:30:38","guid":{"rendered":"https:\/\/www.v22media.com\/?p=7271"},"modified":"2024-05-03T09:14:58","modified_gmt":"2024-05-03T07:14:58","slug":"passionebags","status":"publish","type":"post","link":"https:\/\/www.verdi22.com\/it\/2015\/05\/22\/passionebags\/","title":{"rendered":"PassioneBags"},"content":{"rendered":"

Passione Bags<\/b> \u00e8 un laboratorio artigianale che, rivolgendosi al commercio online, esegue creazioni in pelle di altissima qualit\u00e0. Le borse e gli accessori sono interamente concepiti e lavorati all\u2019interno delle sue strutture: un esempio di eccellenza made in Italy<\/i>.<\/p>\n

Verdi22 ha avuto il privilegio di prendere parte, sin dal principio, alla concreta realizzazione del progetto<\/b>. Abbiamo collaborato per studiare assieme una strategia di marketing<\/b>, dall\u2019avviamento sino all\u2019approdo sul mercato internazionale. Inizialmente abbiamo messo a disposizione di Passione Bags le consulenze professionali<\/b> per individuare il target di riferimento al quale si sarebbero rivolti i prodotti, eseguendo inoltre un approfondito esame dei principali competitor. Parallelamente all\u2019analisi<\/b> SWOT<\/b> svolta dai nostri esperti, abbiamo guidato il cliente nella focalizzazione di una forte e marcata identit\u00e0 aziendale<\/b>, propedeutica per il concepimento di un brand<\/b>.<\/p>\n

Verdi22 \u00e8 riuscito cos\u00ec a creare una strategia comunicativa<\/b> su misura, a partire dal nome<\/b> stesso dell\u2019attivit\u00e0 e dal logo<\/b> che la rappresenta. Da quest\u2019ultimo \u00e8 stata sviluppata una linea di prodotti personalizzati per Passione Bags, come i biglietti da visita<\/b> e un\u2019esclusiva carta intestata<\/b>, sino alla grafica per le placchette metalliche<\/b> che identificano internamente la borsa.<\/p>\n

Ci siamo occupati della realizzazione del\u00a0sito web<\/a><\/b>\u00a0fondamentale per un\u2019impresa di vendita online, curandone la struttura<\/b> e i contenuti<\/b>. Abbiamo creato un sito multilanguage con piattaforma e-commerce<\/b> (impostato tramite tecnologia wCommerce) che assicuri una navigazione piacevole, stimolando il visitatore all\u2019acquisto. Il sito, ad alta indicizzazione, \u00e8 stato programmato in modo da generare automaticamente le bolle di trasporto<\/b> dei prodotti, prevedendo in futuro un servizio di newsletter<\/b> per la clientela. La nostra consulenza<\/b> si \u00e8 resa poi indispensabile per una corretta formazione del personale<\/b> interno, cos\u00ec che Passione Bags fosse totalmente autonomo nella successiva gestione del sito.<\/p>\n

Ma il nostro supporto per un concreto e valido programma di marketing si \u00e8 spinto ben oltre: assieme al cliente ci siamo adoperati per la stesura di strategie differenziate<\/b> a seconda del prodotto<\/b>, seguendone passo passo la promozione di ciascuno e guidando Passione Bags nella scelta degli strumenti comunicativi maggiormente d\u2019impatto.<\/p>\n

Per il packaging<\/b> la sfida \u00e8 stata di creare una linea di contenitori glamour e funzionali ottimizzando i costi<\/b>. I nostri professionisti hanno cos\u00ec ideato un design unico per etichette<\/b>, scatolame<\/b> e sacchetti<\/b> massimizzando il budget, tutto in un\u2019ottica green<\/b>: gli adesivi<\/b> sono stati realizzati in concomitanza alle etichette, riducendo al minimo lo scarto di carta.<\/p>\n

Website: passionebags.com<\/a><\/p>\n

Photographer: Stefano Raffini<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Passione Bags \u00e8 un laboratorio artigianale che, rivolgendosi al commercio […]<\/p>\n","protected":false},"author":6,"featured_media":7272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[117],"tags":[],"class_list":["post-7271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio"],"acf":[],"yoast_head":"\nPassioneBags - Studio Verdi22<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.verdi22.com\/it\/2015\/05\/22\/passionebags\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PassioneBags\" \/>\n<meta property=\"og:description\" content=\"Passione Bags \u00e8 un laboratorio artigianale che, rivolgendosi al commercio [...]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.verdi22.com\/it\/2015\/05\/22\/passionebags\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio Verdi22\" \/>\n<meta property=\"article:published_time\" content=\"2015-05-22T11:30:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-03T07:14:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.verdi22.com\/wp-content\/uploads\/2024\/01\/borsa2-passionebags.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anna Matteo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Matteo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.verdi22.com\/it\/2015\/05\/22\/passionebags\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.verdi22.com\/it\/2015\/05\/22\/passionebags\/\"},\"author\":{\"name\":\"Anna Matteo\",\"@id\":\"https:\/\/www.verdi22.com\/it\/#\/schema\/person\/f4fb628a0dddbbb8d2e8d34095a824a6\"},\"headline\":\"PassioneBags\",\"datePublished\":\"2015-05-22T11:30:38+00:00\",\"dateModified\":\"2024-05-03T07:14:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.verdi22.com\/it\/2015\/05\/22\/passionebags\/\"},\"wordCount\":401,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.verdi22.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.verdi22.com\/it\/2015\/05\/22\/passionebags\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.verdi22.com\/wp-content\/uploads\/2024\/01\/borsa2-passionebags.jpg\",\"articleSection\":[\"portfolio\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.verdi22.com\/it\/2015\/05\/22\/passionebags\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.verdi22.com\/it\/2015\/05\/22\/passionebags\/\",\"url\":\"https:\/\/www.verdi22.com\/it\/2015\/05\/22\/passionebags\/\",\"name\":\"PassioneBags - 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