{"id":9508,"date":"2024-04-05T10:47:45","date_gmt":"2024-04-05T08:47:45","guid":{"rendered":"https:\/\/www.v22media.com\/?p=9508"},"modified":"2025-01-02T12:34:23","modified_gmt":"2025-01-02T11:34:23","slug":"branding-per-unazienda-vitivinicola-quercia-di-lotta-vecchia","status":"publish","type":"post","link":"https:\/\/www.verdi22.com\/it\/2024\/04\/05\/branding-per-unazienda-vitivinicola-quercia-di-lotta-vecchia\/","title":{"rendered":"Branding per Quercia di Lotta Vecchia"},"content":{"rendered":"

La Quercia di Lotta Vecchia \u00e8 un\u2019azienda vitivinicola che produce vini DOP, Sangiovese Superiore, Albana, Pignoletto e Chardonnay provenienti esclusivamente dai propri vigneti, Olio Extra Vergine di Oliva e miele. Rita Cenni, fondatrice dell\u2019azienda, si attiene all\u2019antica tradizione agricola romagnola proponendo prodotti di alta qualit\u00e0. Studio Verdi22 ha rinnovato il posizionamento del marchio esistente, che doveva rispondere alla volont\u00e0 dell\u2019azienda di diffondere l\u2019eccellenza dei vini italiani. \u00c8 stata ridefinita anche la Corporate Identity per comprenderne la storia, i valori e l\u2019offerta.<\/h3>\n<\/div><\/div><\/div>
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Brand Design<\/strong><\/h3>\n

Il design del brand \u00e8 ispirato alla quercia che sorge all\u2019interno dell\u2019azienda, da cui prende il nome, e al territorio circostante. Pi\u00f9 precisamente il logo riprende le caratteristiche dei calanchi, solchi d\u2019erosione stretti e profondi, diffusi nelle colline romagnole. La foglia della quercia \u00e8 la protagonista, trasmette l\u2019appartenenza alle proprie radici e la connessione con la terra.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Le scatole regalo, invece, possono contenere una coppia di bottiglie, sono graficamente pi\u00f9 eleganti ma strutturate allo stesso modo. Per il miele, chiamato \u201cIl borgo delle api\u201d, \u00e8 stato progettato un packaging su misura decorato con simboli e rimandi al mondo dell\u2019apicoltura.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Packaging<\/strong><\/h3>\n

L\u2019etichetta di ogni prodotto \u00e8 stata realizzata con l\u2019aiuto di una lamina metallica e marchio personalizzato per creare un effetto piacevole sia alla vista che al tatto. Nella fase di progettazione sono stati scelti la carta e i nomi dei vini, che rimandano a localit\u00e0 e riferimenti del territorio circostante Riolo Terme -dove ha sede l\u2019azienda- come la grotta del Re Tiberio e il fiume Senio.<\/p>\n<\/div><\/div><\/div>

Il font<\/strong> utilizzato \u00e8 \u201cAdobe Garamond Premier Pro\u201d, un\u2019interpretazione digitale dei caratteri romani di Claude Garamond. \u00c8 stato progettato da Robert Slimbach, type designer di Adobe, che ha saputo catturare la bellezza e l\u2019equilibrio dei caratteri tipografici originali. Il font, in versione regular size, risalta sulla superficie delle etichette donando un aspetto professionale e moderno.<\/p>\n

Studio Verdi22 ha ridato vita all\u2019identit\u00e0 e all\u2019immagine di Quercia di Lotta Vecchia, rivoluzionando e curando l\u2019aspetto grafico e comunicativo del brand e del prodotto.<\/h3>\n<\/div>
Vai al sito<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":9658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[117],"tags":[],"class_list":["post-9508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio"],"acf":[],"yoast_head":"\nBranding per Quercia di Lotta Vecchia - Studio Verdi22<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.verdi22.com\/it\/2024\/04\/05\/branding-per-unazienda-vitivinicola-quercia-di-lotta-vecchia\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding per Quercia di Lotta Vecchia\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.verdi22.com\/it\/2024\/04\/05\/branding-per-unazienda-vitivinicola-quercia-di-lotta-vecchia\/\" \/>\n<meta property=\"og:site_name\" content=\"Studio Verdi22\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-05T08:47:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-02T11:34:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.verdi22.com\/wp-content\/uploads\/2024\/04\/QLV-cover-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1192\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anna Matteo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Matteo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.verdi22.com\/it\/2024\/04\/05\/branding-per-unazienda-vitivinicola-quercia-di-lotta-vecchia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.verdi22.com\/it\/2024\/04\/05\/branding-per-unazienda-vitivinicola-quercia-di-lotta-vecchia\/\"},\"author\":{\"name\":\"Anna Matteo\",\"@id\":\"https:\/\/www.verdi22.com\/it\/#\/schema\/person\/f4fb628a0dddbbb8d2e8d34095a824a6\"},\"headline\":\"Branding per Quercia di Lotta Vecchia\",\"datePublished\":\"2024-04-05T08:47:45+00:00\",\"dateModified\":\"2025-01-02T11:34:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.verdi22.com\/it\/2024\/04\/05\/branding-per-unazienda-vitivinicola-quercia-di-lotta-vecchia\/\"},\"wordCount\":3580,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.verdi22.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.verdi22.com\/it\/2024\/04\/05\/branding-per-unazienda-vitivinicola-quercia-di-lotta-vecchia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.verdi22.com\/wp-content\/uploads\/2024\/04\/QLV-cover-scaled.jpg\",\"articleSection\":[\"portfolio\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.verdi22.com\/it\/2024\/04\/05\/branding-per-unazienda-vitivinicola-quercia-di-lotta-vecchia\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.verdi22.com\/it\/2024\/04\/05\/branding-per-unazienda-vitivinicola-quercia-di-lotta-vecchia\/\",\"url\":\"https:\/\/www.verdi22.com\/it\/2024\/04\/05\/branding-per-unazienda-vitivinicola-quercia-di-lotta-vecchia\/\",\"name\":\"Branding per Quercia di Lotta Vecchia - 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